Baseline intention
Wave 1 records intended action, likelihood, confidence, expected barrier and expected follow-through.
Research designed for real life.
The Ecohance Panel follows sustainable intentions and reported behaviour through five short weekly waves over 5 weeks.
CENTRAL RESEARCH QUESTION
Why do sustainable intentions translate into behaviour for some people but not others?
The study examines three secondary dimensions: convenience, cost and resources, and social influence.
DESIGNLongitudinal panel
POPULATIONAges 16–45
WAVES5 weekly check-ins
TIMEAbout 45 seconds each
One intended action, followed over time.
Weekly follow-up
Waves 2–5 ask about the same action: actual frequency, intention-behaviour match, barrier, ease and reflection.
Controlled framing
A predefined social-norm statement may be tested against a control condition using stable random 1:1 assignment.
What this study can and cannot tell us
It can help us
- Describe how reported intentions and behaviour change across five weeks.
- Compare reported barriers including convenience, cost and resources, and social influence.
- Estimate associations and differences between predefined study conditions.
It cannot
- Prove that a reported barrier caused an individual choice.
- Represent every age group, community or cultural context.
- Replace observed behaviour with certainty about what happened.
Boundaries are part of good research.
Sampling
Volunteer recruitment may not represent the wider population.
Self-report
Responses reflect participant recall and interpretation.
Retention
Dropout may affect comparisons across waves.
Generalisability
Findings may not transfer to other groups or settings.
CURRENT STATUS
The first Ecohance cohort is currently underway.
No findings or percentages will be presented until collection, quality review and privacy checks are complete.