Abstract
The Ecohance Panel is a quantitative longitudinal study mapping the intention-action gap in sustainable behaviour. It examines cognitive and structural friction - including cost, convenience and social norms - through five low-friction survey waves.
Core questions
- Why do sustainable intentions translate into behaviour for some people but not others?
- How are convenience, cost and resources, and social influence associated with follow-through?
- Does predefined social-norm framing change responses relative to a control condition?
Hypotheses
- H1: Convenience will be cited more often than economic cost.
- H2: Peer-norm information will increase habit retention.
- H3: Behavioural intent will peak at Wave 1 and decay by Wave 3 without structural support.
Methodology
Five data collection waves are planned across 5 weeks and released sequentially by an authorised administrator. The target population is ages 16-45, recruited through student and education networks. Registration locks after Wave 1 closes. Responses are self-reported and analysed in aggregate after quality and privacy review.
Instrument and variables
The five-question instrument records intention, confidence, expected follow-through, reported behaviour, ease and barriers. Wave 1 fixes one intended action that is carried through Waves 2–5.
Data quality and analysis
Responses under five seconds are flagged. Participants completing fewer than three waves are excluded from the primary longitudinal analysis. Planned methods include descriptive statistics and time-series analysis.
Ethics and open science
Consent is required before baseline collection. Personally identifiable information is excluded from analysis. After privacy review, an anonymised dataset and working paper are planned for public access.